Pink About It: Fashion with a Purpose

Relaxed Living with Nicci

Nicci’s Summer launch invites everyone into a season of sun, soul, and style.

Nicci is embracing a fresh direction this Summer. Instead of all go go go, they’re slow Summers down with light, breathable, natural fabrics and Italian linen that never compromises on style. Inspired by Italian buildings and landscapes, this collection encourages you to release your inhibitions and embrace what it truly means to live freely. The collection is a bold celebration of ochre hues, sage, sienna, the classical neutrals, black, white and stone. The collection features fluid tailoring, relaxed fits, and versatile pieces that transition effortlessly from slow mornings to golden hour evenings.

Women Behind the Nicci Needle

This Women’s Month we dive into Nicci’s 33-year journey of how a fashion brand born in the heart of Joburg has been stitching stories of strength, growth, and sisterhood, creating a corporate space where women thrive.

We introduce you – in chronological order – to the phenomenal women who have become the foundation of resilience, leadership, and unmatched imagination, all while embracing timeless fashion.

More than 67 minutes at Nicci

Nicci has partnered with Fingertips of Africa, a women-led sewing cooperative, on a new collection of patchwork tote bags and scarves. Each piece is handmade using surplus fabric from its Nicci Local Love and Cocoon Loungewear ranges. The proceeds of this new collection will go to Chido, the lead seamstress at Fingertips of Africa, towards building a home. “A tribute to her dedication, strength and the community she uplifts. It’s more than just bricks and cement. It’s about honouring her legacy and the ripple effect of her work,” says Niki.