Nicci Boutiques unveils its newest collection at its highly anticipated Summer Launch on Wednesday, 4 September 2024, in stores and online across South Africa. With stores in the country’s most sought-after shopping destinations and a captivating online presence, Nicci is set to dazzle with a new collection that redefines summer fashion in South Africa.

Nicci Summer Launch 2024: The Bold and the Beautiful
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Introducing Nicci Signature: A Story in Every Drop
This debut fragrance marks a significant expansion of the brand from fashion into fragrance, envisioned as the “invisible accessory” that completes every look and expresses the essence of the Nicci lifestyle: confidence, individuality, and strength. For Nicci, creating a fragrance wasn’t just a natural progression; it was a deeply intentional one. Fashion has always been a way for women to express who they are, and now their scent will define how they are remembered.
Website (x3): 1. BizCommunity 2. Home & Personal Care Middle East & Africa
This debut fragrance marks a significant expansion of the brand from fashion into fragrance, envisioned as the “invisible accessory” that completes every look and expresses the essence of the Nicci lifestyle: confidence, individuality, and strength. For Nicci, creating a fragrance wasn’t just a natural progression; it was a deeply intentional one. Fashion has always been a way for women to express who they are, and now their scent will define how they are remembered.
Website (x3): 1. BizCommunity 2. Home & Personal Care Middle East & Africa
Learn moreRelaxed Living with Nicci
Nicci’s Summer launch invites everyone into a season of sun, soul, and style.
Nicci is embracing a fresh direction this Summer. Instead of all go go go, they’re slow Summers down with light, breathable, natural fabrics and Italian linen that never compromises on style. Inspired by Italian buildings and landscapes, this collection encourages you to release your inhibitions and embrace what it truly means to live freely. The collection is a bold celebration of ochre hues, sage, sienna, the classical neutrals, black, white and stone. The collection features fluid tailoring, relaxed fits, and versatile pieces that transition effortlessly from slow mornings to golden hour evenings.
Learn moreWomen Behind the Nicci Needle
This Women’s Month we dive into Nicci’s 33-year journey of how a fashion brand born in the heart of Joburg has been stitching stories of strength, growth, and sisterhood, creating a corporate space where women thrive.
We introduce you – in chronological order – to the phenomenal women who have become the foundation of resilience, leadership, and unmatched imagination, all while embracing timeless fashion.
Learn more